Dear faithful Brand Ambassadors,
Today, 11th November, the future of Maserati has begun and I want to share the dawn of a new era with you.
Today, with the end of production of Maserati GranTurismo and GranCabrio, work begins in the Modena plant to update the production line that will deliver the eagerly-anticipated sports car.
Today, we unveil a celebratory GranTurismo, called Zéda, in anticipation of the arrival of a new GranTurismo, the first full electric Maserati. This unique model, tells the story of the dawn of a new era through colours and materials.
Today we open the doors of the Maserati Innovation Lab in via Emilia Ovest in Modena, the beating heart of innovation and development of our Brand.
Today we inaugurate the new, next-generation Dynamic Simulator, a cutting-edge tool that assists our engineers in the development of all new Maserati models.
Today we are sending a special “Save the Date” for May 2020 when Maserati will take centre stage worldwide.
“The best way to predict the future is to create it”, Abraham Lincoln.
The future of Maserati depends on us, on the Maserati family of which you are an integral member.
On our passion, on our energy and our creativity, on the same values which inspired the Maserati brothers over 105 years ago and which I see every day in our worldwide sales network.
We are laying the foundation stone of our future and we are doing it together.
Thank you for being part of the Maserati family.
I look forward to seeing you in Modena in May 2020.
Chief Executive Officer Maserati