Auto Shanghai 2017: Maserati celebrated the milestone delivery of its 100,000th car and presented an interactive experience for its first ever SUV.
China’s distinction as the Quattroporte’s largest market as well as its 91% year-on-year sales growth in 2016 underline the Chinese market’s important role in Maserati’s global performance, which set a new record with 42,100 car deliveries worldwide last year.
Shanghai, Wednesday 19th April 2017
The 100,000th Maserati
Maserati has taken centre stage with a historic moment at Auto Shanghai 2017, presenting its 100,000th car, a 2017 Quattroporte GranSport manufactured at the Avv. Giovanni Agnelli Plant in Italy, to the honoured Chinese owner. Featuring a solid-white exterior and an elegant shade of tan inside, this Quattroporte GranSport is fitted with 21″ Titano rims and features eye-catching red brake calipers. The colour combination perfectly reflects the brand’s legendary heritage of elegance and passion for performance.
Reid Bigland, Head of Maserati, officially unveiled car No. 100,000 at the press conference and announced its honoured owner, a successful and impressive young lady.
“China is Maserati’s largest market for Quattroporte in the world,” said Mr. Bigland. “Our remarkable performance in China last year was a major contributor to our record-breaking global sales. China’s elites are increasingly enamoured by the Italian brand of luxury, exquisite craftsmanship and passion for driving that are poured into every Maserati.”
Mirko Bordiga, Managing Director of Maserati China, provided additional context for the brand’s recent momentum. “Maserati has been in China for over twelve years,” he explained. “Our 2016 sales figures show a significant rise over those of 2015. We attribute this success not only to the fantastic line-up of cars we have launched, but also to Chinese consumers’ growing appreciation for Maserati’s unique lifestyle proposition.”
In 2016, Maserati’s sales volume in China broke 12,000, which marks an incredible 120-fold increase over the 100 sales made in 2004, the company’s first year operating in China. Today, Maserati has around 30,000 customers in China, 38 percent of whom are women. Maserati’s elegant aesthetics, unparalleled craftsmanship, seductive engine sound and thrilling driving experience have truly captured the hearts of China’s discerning new generation of business elites.
Over the past 100 years, Maserati has perfected the craftsmanship of super-luxury cars, engineering and producing each car entirely in Italy. Visitors to Auto Shanghai 2017 can take in an impressive line-up, featuring: Quattroporte, Maserati’s flagship sedan; Levante, the brand’s first-ever SUV; and the always-breath-taking Ghibli sporty sedan.
Levante Augmented Reality Experience
The Shanghai Motor Show will be the first stage to present the new Maserati Levante Augmented Reality Experience, an interactive and immersive experience for those who want to digitally explore more about Levante.
The new Levante Augmented Reality is developed with the Google’s Tango Technology, an Augmented Reality Computing Platform authored by Google, capable to detect the users’ position, allowing 3D mapping and physical space measurement.
All-in to provide the Levante Maserati Augmented Reality experience with a life-size virtual car. As a result, visitors have the possibility to virtually interact with a full scale virtual car and customize elements such as exterior and interior features also thanks to an intuitive light configurator tool. An immersive and Interactive experience, in Maserati style.